Trade fairs, conferences, business events, economic forums, and exhibitions can be defined in a unified manner as a sophisticated platform for conducting business on a national and international scale. A stage-setting event in which firms of several nationalities present their products or services to prospective clients in a pre-formatted setting, usually a booth of a certain size that is located adjacent to other potential suppliers. A distinguishing factor between trade fairs and trade shows is the size. A trade fair is generally viewed as having a larger number of participants than other trade events, or as an event bringing together related industries.
Expected growth of global exhibition industry by 2023
Trade fairs are by far the most important instrument in B2B communications. This is one of the main reasons why the exhibition business is one of the leading service sectors in Germany. It encompasses all companies, associations, and persons that organize fairs or provide services for organizers and exhibitors. The sector also enjoys a high status internationally.
According to the Global Association of the Exhibition Industry (UFI), there are around 1,200 exhibition venues worldwide and 31,000 exhibitions a year.
ITMACH India is scheduled from 5-8th December 2019 in Gandhinagar at the outskirts of the Ahmedabad, which is going to be the marketplace to interact with potentially new & existing investors from India and neighboring regions.
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