Snapshot

 

Athletic apparel includes clothing worn during yoga, running, workout, training or competition. Innovative apparel, designed for both comfort and performance, helps athletes move easily and precisely. There is a confluence of factors driving the newfound success of the athletic apparel industry. Much of it, however, can be attributed to the growth of the “athleisure” trend, which refers to casual, comfortable clothing that can be worn for both exercise and everyday wear. This kind of apparel can be worn in any number of different situations, from hitting the gym after work to grabbing Saturday morning brunch with friends. And as fashion is increasingly moving away from strict definitions of formal wear and streetwear, a bigger opportunity is opening up for athletic apparel in the market and is attracting the attention of entrepreneurs.

However, the market is bombarded with clothes claiming to use the latest textile tech to help aid your workout, make you sweat less and give you the most comfortable experience while exercising. While these claims might just be a load of old marketing spiel, one way of finding out for sure is by putting the tech to the test. Synthetic fabrics like polyester and spandex are durable, lightweight, breathable and quick-drying. Superfine merino wool garments from brands like Icebreaker and SmartWool are also excellent options. These high-performance fibers will help regulate body temperature by transporting sweat away from your skin. In the heat, this helps keep you cool. When your workout is over, you won't catch a chill due to damp clothing. Garments made from these materials are also excellent for layering, which allows you to customize your comfort level on the fly when you’re exercising outdoors

 

  • $231.7 billion

    Expected Market Size by 2024